"Those who urge us to 'think different' [...] almost never do so themselves. [...] Creativity, they all tell us, is too important to be left to the creative. Our prosperity depends on it. And by dint of careful study and the hardest science — by, say, sliding a jazz pianist’s head into an MRI machine — we can crack the code of creativity and unleash its moneymaking power.
"That was the ultimate lesson. That’s where the
music, the theology, the physics and the ethereal water lilies were
meant to direct us. Our correspondent could think of no books that tried
to work the equation the other way around — holding up the invention of
air conditioning or Velcro as a model for a jazz trumpeter trying to
work out his solo." - Thomas Frank, "TED talks are lying to you."